wate release

PRESS RELEASE


FOR IMMEDIATE RELEASE
Friday, June 16, 2006 Contact: Mark Bishop
Creative Services Director
(865) 633-6906 (office)


WATE-TV scores a big win at 5pm during May.


(Knoxville) ABC affiliate WATE 6 had a winning May sweeps performance. WATE 6 showed growth during key day parts and in the key demos. WATE 6 also won the 5pm news time slot again during this very important sweeps period. This proves that more and more East Tennessee viewers are turning to 'The News Station', 6 News.
“We are pleased to have earned growth in some key news areas during this rating period,” says Jan Wade, President and General Manager of WATE-TV. “The staff works very hard each day to bring good quality journalism to our viewers. Our goal is cover the top story news of the day, and to report on stories and issues that are of interest to the area. As evidenced by our growth, more and more East Tennesseans seem to be counting on us for just that.”
Good Morning Tennessee, Knoxville’s only local morning newscast with a daily live reporter shows great growth throughout the mornings. Growing an incredible 26% from 5am to 5:30am, and showing great growth in key demos from 6am to 7am. GMT delivers big breaking news with overnight developments along with traffic and weather together on the 6's.

5:00-5:30am May. 05 May. 06
WATE (News) 1.9 rating / 9 share 2.4 rating / 10.5 share
WBIR (News) 3.9 rating / 19 share 3.5 rating / 15.5 share
WVLT (News) 1.0 rating / 5 share 0.6 rating / 2.5 share




6-7am
May 05 Ratings
HH A18-49 A25-54 W18-49 W25-54 May 06 Ratings
HH A18-49 A25-54 W18-49 W25-54
WATE (News) 4.2 2.0 2.7 2.8 3.4 4.2 2.5 2.8 3.1 3.4
WBIR (News) 8.3 3.8 5.4 4.7 6.4 7.7 3.8 5.6 4.8 7.3
WVLT (News) 1.5 0.7 1.0 0.8 1.2 1.7 0.8 1.1 0.9 1.3
source: NSI May 05-May06, VIP Analysis

Oprah, once again won her time slot, winning dramatically in all key demos. This proves that Oprah remains the “Queen of Daytime Television”. She is still going strong, and continues to dominate the 4pm hour.
“There are so many positive attributes to be said about Oprah Winfrey,” adds Wade. “But the headline for her is that she does an excellent program, and her viewers continue to love her and watch her.”

4-5pm
May 05 Ratings
HH A18-49 A25-54 W18-49 W25-54 May 06 Ratings
HH A18-49 A25-54 W18-49 W25-54
WATE (Oprah) 7.3 3.0 3.6 5.2 5.9 6.3 2.8 3.1 4.8 5.3
WBIR (Style) 5.4 1.4 1.7 1.6 2.0 5.0 1.3 1.4 2.2 2.4
WVLT (News/Andy) 3.2 0.7 1.0 0.8 1.2 3.2 1.3 1.8 1.9 2.6
source: NSI May 05-May06, VIP Analysis
WATE 6 News at 5pm, Won again for the seventh time in last 8 rating periods. WATE 6 News at 5pm grew in all key demos over last year’s performance. 6 News continues to provide the people of East Tennessee with big breaking news, developing stories, and in-depth investigations that make an impact.
“We are East Tennessee’s source for local news,” says Robb Atkinson, News Director of WATE-TV. “6 News at 5 is the only place where viewers can find hard hitting investigations, and in-depth team coverage of the stories they want to watch.”
5-5:30pm
May 05 Ratings
HH A18-49 A25-54 W18-49 W25-54 May 06 Ratings
HH A18-49 A25-54 W18-49 W25-54
WATE (Oprah) 8.6 2.6 3.4 3.3 4.2 7.7 3.2 3.6 4.1 4.5
WBIR (Style) 8.5 3.1 3.9 3.8 4.7 7.6 3.4 3.9 4.6 5.1
WVLT (Andy) 4.4 1.8 2.3 2.2 2.4 4.2 2.2 3.1 2.9 3.8
source: NSI May 05-May06, VIP Analysis

The Insider continues to create a buzz in East Tennessee with another great sweeps performance. The Insider was the only show during its time period to make gains in the key demos.
7:30-8pm
May 05 Ratings
HH A18-49 A25-54 W18-49 W25-54 May 06 Ratings
HH A18-49 A25-54 W18-49 W25-54
WATE (Insider) 6.2 2.1 2.6 2.5 3.1 5.0 2.2 2.5 2.9 3.3
WBIR (Jeopardy) 11.4 4.1 5.2 4.7 6.1 10.2 4.0 4.9 4.4 5.4
WVLT (ET) 5.4 2.5 3.2 3.2 4.3 4.7 1.7 2.1 2.6 3.1
source: NSI May 05-May06, VIP Analysis

“Going forward, we will continue to pursue our mission of providing the very best newscasts, and programming in East Tennessee,” adds Wade. “We are grateful to our loyal viewers and will continue to work hard to earn their trust each and every day.”
***
WATE-TV, Channel 6, is owned and operated by Young Broadcasting of Knoxville, Inc. The ABC network affiliate serves East Tennessee and Southeast Kentucky.