AIR AMERICA LIMPING BACK
The left wing radio voice got a small shot of adrenalin yesterday when a couple of brothers picked up the long over due tab on the networks debts.
Stephen Green and brother Mark, described as real estate investment moguls called the move a personal investment adding that the sale should be done in mid-February. Both guys are said to be joined at the hip to the democrat party. Brother Mark was beaten in 2001 when he ran against New York mayor Michael R. Bloomberg. Stephen says he is going to fix the horrid ratings, management mess and general lack of cash. He also has plans to think “out of the box” find some talent for the network and figure out a way to lure more listeners.
Here is the upside for the joint; word is Al Franken will not be around to see the new attempt at finding an audience. This time out the liberal agenda will be spread by new talent as they try to expand the Air America “brand” into other marketing and broadcast areas.
Good luck!
The wake behind the first run with the network is still filled with the dead. Advertisers and today even democrats have found associations with Air America can be about as beneficial as a malignant melanoma. The hate speech driven agenda is the brand and the fact that the format only generated two million listeners nation wide is a great incentive to both fire the staff and burn the brand simultaneously. Air America was a plan that never worked. Couple that with failure on the level of a Kerry or Gore and you can see why any linkage to the old brand would be a disaster.
Can the new Air America work? Sure, start by having closed door meetings with those who are successful in the world of talk radio. Take some of the “investment” money and structure a new talk radio model around their style, then hire unknowns to bring a fresh approach to an aging product. Air America was selling a product that had no customer base. If the Greens want to make their adventure fly look at who is listening to talk radio and mold your network into something they want to hear. Sure the hate speech and the left agenda will have to be tossed but if you are looking for success you have no other choice.
2 comments:
these whizes need to sign up Mr. Heinz and his wife's company as lead sponsor. That will fund the network, and a lot of useful Heinz receipes can attract the stay-at-home liberal mommies, as well as help them with meal planning between political shots.
Can a woman wearing pantsuits really be elected President? That's what the newborn network will answer "Yes" to.
Pimento Cheese for the masses!
Great looking microphone!
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