WBIR ratings and my thoughts

First here is the short and the long of it from WBIR on their May win.

Primary News Time Periods:

HH Rating WBIR/NBC News Share WATE/ABC News Share WVLT/CBS News Share HH Total
6-7a 6.6 65.3% 2.7 26.7% 0.8 7.9% 10.1
6-630p 11.7 46.1% 9.4 37.0% 4.3 16.9% 25.4
11-1130p 10.5 55.6% 3.7 19.6% 4.7 24.9% 18.9
Average News Share 52.94% 29.04% 18.01%
As of the May 2006 Nielsen sweep, WBIR nationally ranks as one of NBCÂ’s highest rated affiliates in AmericaÂ’s metered markets:
#4 nationally ranked HH delivery of the “Today Show”
#2 nationally ranked HH delivery of the “NBC Nightly News”
#6 nationally ranked HH delivery of over all NBC Primetime




Since these thoughts were sent from 10 they have hired their new anchor and have had more than a few nice wins in the 5 p.m. slot. May has shown advertisers that they can now buy WVLT at 11 and Noon and WBIR either early morning or 6 and spend much less than last May to cover the market. It has also shown Channel 8 growing, Channel 10 continuing to win big (the thought on not buying 10 at 11 was nothing but price, they are still the number one buy at 11) and Knoxville slowly turning from a market with three major local TV news competitors into one with two. As always let the account fellow from the station you are thinking about buying explain the numbers before you make your buy.