WVLT Ratings Overview
MAY 2006
WVLT-TV CONTINUES STRONG GROWTH and SOLIDIFIES ITS #2 MARKET POSITION IN NEWS, PRIME, and SIGN-ON to SIGN-OFF!
WVLT VOLUNTEER TV NEWS is the #2 MOST WATCHED LOCAL NEWS STATION in the KNOXVILLE MARKET 6:00 A.M. to Midnight Monday through Friday, according to the most recent Nielsen Media Research for May 2006. The average weekly estimates for Households and Persons 2+ for 6-7am, Noon News, First @ Four, 5-5:30pm, 5:30-6pm, 6-6:30pm, 7pm News, and the Late News at 11-11:30pm confirms WVLT’s position.
STATION HOUSEHOLDS PERSONS 2+
WBIR/NBC 243,000 311,000
WVLT/CBS 152,000 188,000
WATE/ABC 145,000 185,000
LATE NEWS 11:00pm Monday – Friday
· WVLT is #2 in TOTAL Household Ratings for the second book in a row beating WATE in May by 4 full share points!
· Adults 25-54 Ratings:
· WVLT #2 Adults 25-54 with a 25% increase in rating and a 21% increase in share book to book, and beating WATE by 7 share points!
· WVLT also posts a 67% increase in rating and a 70% increase in share year to year! (May 2006 vs. May 2005)
Adults 18-49 Ratings:
WVLT is #2 Adults 18-49 with a 33% increase in rating and a 33% increase in share book to book!
Plus, a 100% increase in rating and a 78% increase in share year to year! (May 2006 vs. May 2005)
LATE NEWS 11:00pm Sunday – Saturday
Household Ratings:
WVLT is #2 with a 19% increase in share year to year! (May 2006 vs. May 2005)
WVLT is a strong #2 among Adults 25-54.
WVLT is also a strong #2 among Adults 18-49!
SIGN-ON to SIGN-OFF 7:00a – 1:00am
WVLT-TV finishes the May 2006 rating period as the solid #2 sign on to sign off.
NOON NEWS
For the second ratings period in a row, WVLT Volunteer TV News at Noon takes 1st place with a Household 6 rating/14 share, reflecting growth book to book, and besting both WBIR and WATE. Additionally, WVLT News at Noon showed growth year to year in key demos; Adults 18-49, Adults 25-54, and Women 25-54.
This is the third time in the last five ratings periods that WVLT has finished #1 in Noon News…
4:00 NEWS – FIRST AT FOUR
WVLT up book to book and year to year in Key Demos in both rating and share.
Adults 18-49 up 2 share points…+25% Book to Book and up 7 share points…+233% May 2006 vs. May 2005
Adults 25-54 up 3 share points…+33% Book to Book and up 8 share points…+200% May 2006 vs. May 2005
WVLT-TV 5:30 NEWS
WVLT up book to book and year to year in Key Demos in both rating and share.
Adults 18-49 up 1 share point…+11% year-to-year
Adults 25-54 up 4 share points…+40% year to year
VOLUNTEER TV NEWS @ 6:00pm
WVLT – Volunteer News at 6 reflected growth in HH ratings, Adults 18-49 and Adults 25-54…year to year.
Adults 18-49 up 2 share points…+33% May 2006 vs. May 2005
Adults 25-54 up 1 share point…+12.5% May 2006 vs. May 2005
VOLUNTEER TV NEWS @ 7:00pm
WVLT continues dominance as the only LIVE 7pm News cast.
MONDAY – SATURDAY PRIME 8-11pm and SUNDAY 7-11pm
WVLT up 3 share points…+12% book to book in Prime and finishes second in Household Ratings and tied for “First Place” in Key Demos...Adults 18-49 and Adults 25-54.
WVLT-TV delivered nine (9) of the Top 20 Prime/Special programs, Household ratings, that ran once during the May 2006 Ratings Period, including Four (4) of the Top 10. This is more than any other station in the market.
WVLT-TV delivered seven (7) of the Top 20 Prime programs, Household ratings, running twice or more in the May 2006 Ratings, this is more than any other station in the market. Topping the list is CSI with an 18 rating and 26 share.
Highlights –
ACADEMY OF COUNTRY MUSIC AWARDS an 11.6 rating and 60,000 viewers. Women 25-54 a 13 rating and Women 18-49 a 12 rating.
C.S.I. – 18 HH rating/26 share; Women 25-54 a 17 rating and Women 18-49 a 15 rating.
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Also, UPN Knoxville Continues to show steady growth with gains both network and non network programming, positioning it well for the switch to MyNetwork!
Notable Highlights:
WWE SMACKDOWN – 2 HH rating and a 4 share; Demos – Adults 18-49 a 2 rating; Adults 25-54 a 2 rating; Men 25-54 a 3 rating; Men 18-49 an 3 rating.
AMERICA’S NEXT TOP MODEL – HH 1.3 rating.
ENTERTAINMENT TONIGHT – HH 1.1 rating.
COPS – HH 1.0 rating.
Steve Crabtree
1 comment:
Glad to see 8 emerge from their long stay in last. WBIR is still where I go for news, but I think 8 consistantly does a solid job and I watch their 7 PM news almost every night. By watching WBIR at 6 and WVLT at 7, I think I get a much broader picture of what's going on in East Tennessee.
I do disagree with your thought on Katie Couric on the CBS Evening News. While I think Katie will do a good job, I don't believe she will provide a prolonged bump in the ratings. It is true that CBSEN has been on the rise recently, NBC's News with Brian Williams has been flat in the ratings with the bump in CBS coming at the expense of the anchor merry-go-round at ABC. The slide has continued since Gibson was named anchor full time.
I think over the next year, you may see Couric's Evening News become a solid #2 to NBC and Brian Williams, but the only true heir to the previous generation of anchors will remain on top.
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